A little look behind the scenes: who I am, what I care about, and why I do what I do.
I went to university and worked a few jobs in hospitality, but deep down, I dreamed of remote work where I could create, connect, and be free.
I joined a Hungarian eCommerce company as their Content Creator and Social Media Manager. I was new, hungry to learn, and lucky to be mentored by industry veterans. That’s where I discovered influencer partnerships, creating content that truly works, how businesses connect with each other, and what it takes to engage an audience.
The job wasn’t wrong… I just wanted more. More freedom. More travel. The office felt too small for my dreams.
In November 2022, I landed in Bali, thousands of kilometers from home with just a suitcase and big dreams. By December, I had launched my freelance career.
Since then, I’ve worked as a Social Media Strategist, Content Creator, and UGC Creator for businesses of all sizes. I connected with clients from Australia, the US, Canada, and beyond. Every project taught me something new. And along the way, while traveling between Asia, Europe, and home, living the remote lifestyle I had dreamed of.
I found a passion in branding — creating logos, visual identities, and brand guides that tell each business’s story. I love helping them build a presence they’re proud of.
In 2024, I became a Talent & Influencer Manager, working closely with creators. I had experience with influencers before, but this time it became my main focus, finding the right fits, guiding content, and making sure campaigns felt natural. Being a UGC creator myself helped me understand both sides and build real connections.
After years of working solo, I joined an American agency as Head of Creatives, and everything changed. I was back in a team, leading creatives, brainstorming, and building brands together. We grew clients to millions of views. This role stretched my skills and reminded me how powerful collaboration can be when everyone brings something different to the table.
Creating UGC has always been one of my favorite parts. I’ve worked with hotels, restaurants, product and service brands, learning with every project. Since investing in professional camera, my content finally feels like me.
While my collaborations keep growing, I stay hands-on in every part of my work. I create UGC content, manage social media, develop branding, and build strategies. I support influencers and stay involved with the agency, working on projects that push me both creatively and strategically. I thrive on variety and love bringing different strengths to the table, depending on what each project needs.
I don’t just create content or build strategies, I get to be part of someone else’s story. That feeling, knowing I helped bring a little more light or clarity to a brand or a message, is what drives me.
Sometimes, it’s the small things, a moment when a client realizes their brand can truly shine, or when a simple video connects with someone on the other side of the screen. Those moments remind me why I chose this path.
