Branding that tells a story
A strong brand isn’t just a logo or colors, it’s the story behind it. I help bring that story to life in a way that feels real and memorable.
What you can expect
You’ll get a clear way to show what sets you apart, explained simply and honestly. A visual identity that feels authentic, not just trendy. A communication style that helps you speak in a way that connects, not just looks good on paper. And a straightforward brand guide that puts everything in one place, easy to use and truly tailored to you.
Next, I’ll show you how I build a brand’s visual identity — a process that’s both highly creative and intentionally structured. I draw inspiration from the brand’s story, values, audience and the emotions it should evoke, using design psychology, trend awareness and a curated set of visual references to guide every choice. Throughout the process I work with extreme attention to detail, exploring shapes, colors and typography that don’t just look good, but feel like they were made for the brand. I’ll also share a clear example for each step, so you can see exactly how the identity takes shape and how every element connects back to your brand’s personality.
Logo Design
I always start with the logo. I draw inspiration from your company’s story, values, and vibe to create a visual that truly reflects your brand’s personality. The lines, shapes, and proportions are carefully designed to make the logo memorable, meaningful, and representative.
Color Palette
Once the logo is ready, I create a color palette that complements your brand. Each color is chosen with purpose, reflecting the brand’s mood and message while ensuring visual harmony. The palette is designed to work across all platforms, online and offline, with each shade carrying its own significance.
Brandbook
Finally, the full brandbook brings everything together. It’s a comprehensive guide to your brand’s visual communication, including logo usage, color palette, typography pairings, graphic elements, and imagery. This ensures your brand stays consistent, cohesive, and easy to apply across all materials.
