Kat Social | Real Content. Real Growth.

Projects in action

A look at some of the projects I’ve worked on and what they achieved.

See how I do it

Wolfe Mountain

Working with Wolfe Mountain, a large year-round adventure park in the US, was a major milestone. It gave me hands-on experience building a high-volume, family-focused brand online and connecting with a wide, engaged audience in a creative yet structured way.

The Goal

Wolfe Mountain is an adventure park in the Ozarks, offering ziplining, tubing, and adrenaline-filled fun. When I joined That GenZ Agency as Head of Content, Wolfe Mountain’s social media wasn’t reflecting the energy or quality of the park, and it needed a shift.

  • Developed a full social media strategy

    I built their entire organic approach from scratch — rooted in brand positioning, audience insights, and platform-specific trends. This ensured every piece of content had a purpose and matched how their target customers actually behave online.

  • Refreshed their brand presence on social

    I rewrote their bio, defined clear content pillars, and refined their visual direction so the park’s personality came through naturally and consistently across all platforms.

  • Produced scroll-stopping videos from existing footage

    Using mainly their b-roll, I created engaging video concepts and edited the content into high-retention, thumb-stopping social videos tailored for TikTok and Instagram.

  • Wrote detailed filming guides

    I put together step-by-step guides for their videographer — what to shoot, how to shoot it, framing, pacing, and key moments — ensuring every new recording aligned with the strategy.

  • Edited talking-head content to elevate storytelling

    I reworked their talking-head videos by improving the structure, tightening the narrative, and adding dynamic visuals and pacing to keep viewers engaged until the end.

  • Managed and scheduled all organic content

    I handled the full content calendar — scheduling posts, optimizing timing, and maintaining a consistent publishing rhythm across platforms.

  • Handled community management

    I responded to hundreds of comments, built momentum in the comment sections, and made the brand feel active, responsive, and alive.

The Results (April–July 2025)

5.3M+ Facebook Reel views across videos I planned, edited, and published

37,911 content interactions 

122,219 profile visits meaning real interest, not just passive views

Why It Worked

We stopped posting just to post, and started creating content with a purpose. Strategy, strong creative direction, and consistency turned Wolfe Mountain’s Facebook into a real growth tool, not just a feed.

Lucy Owens

Working with Lucy Owens, a prominent Australian style coach with a growing international audience, gave me deep experience in scaling a high-profile personal brand online and connecting with a highly engaged community.

The Goal

Lucy was already booked with 1:1 clients and busy hosting webinars, but her social media wasn’t reflecting her expertise. She needed a clear strategy, and someone to just take it off her plate so she could focus on her clients while still bringing in new leads.

  • Built a full content strategy

    I created her weekly Instagram and LinkedIn post ideas, video topics, and graphic themes. Everything was mapped out, all she had to do was show up and film. No overthinking.

  • Launched a signature series

    Weekly breakdowns of celebrity and public figure styles tailored to her niche, professional women 35+. From the very first post, it clicked. Her audience loved it and kept asking for more.

  • Made it personal

    I introduced content ideas that let her talk about her own style journey and behind-the-scenes stories, while still keeping it relevant. It made her more relatable and built real connection.

  • Took over her LinkedIn

    I planned and helped write four posts per week, mixing thought leadership, personal insights, client wins, and storytelling. Several posts went viral and brought in high-quality leads.

  • Revived her Facebook group

    I added weekly prompts, polls, and community-style questions to spark engagement. Her audience didn’t just scroll, they started showing up and joining the conversation.

The Results

Several of her LinkedIn posts hit 70k+, 40k+, 10k+ views, bringing in multiple high-quality leads.

Instagram started bringing in leads too, new people were showing up, engaging with her content, and reaching out to work with her.

Her signature series became her most loved content, consistently driving comments, shares, and saves.

She no longer had to guess what to post, everything was strategically aligned with her goals.

And most importantly, she felt confident showing up online again.

Why It Worked

I combined structure with personality. Instead of just “valuable tips,” I gave her a strong point of view, relatable stories, and a repeatable series her audience could follow.

Prairie Spinal Flow

Working with Prairie Spinal Flow, a growing wellness practice in Canada, gave me hands-on experience helping a new brand establish itself and connect with clients in a clear, confident, and engaging way.

The Goal

Prairie Spinal Flow was just getting started, a wellness practice run by two women offering spinal flow treatments. They needed a full visual identity and a way to start bringing in new clients, fast.

  • Created their full brand identity

    I started with three moodboards to lock in the right direction. From there, I designed their logo, fonts, color palette, and the full look and feel of the brand: grounded, natural, and calming.

  • Designed all branded materials

    I created cohesive business cards, gift cards, and print assets, all aligned with their new visual identity for a consistent, professional presence from day one.

  • Set up lead generation ads

    I created Meta ads to promote their service, wrote the copy, designed the creative, and handled scheduling and setup.

  • Made it work

    The ad campaign brought in 42 direct messages at just $1.37 per message, giving them real leads and helping them start booking clients from day one.

The Results

42 new inquiries came in during the first campaign, giving the practice immediate traction.

Early clients began booking sessions right away, creating a strong foundation.

The brand’s visual identity and messaging resonated, quickly building credibility.

Positioned the practice for continued growth and repeat client interest.

Why It Worked

The brand truly felt like them, calm, clear, and confident, just like their work. That emotional connection, paired with a clear offer, is what brought the leads in.

Ulti Paris

Working with Ulti Paris, a growing French beauty brand, gave me hands-on experience managing influencer and UGC collaborations at scale. I learned how to connect with audiences authentically while maintaining a consistent, high-quality brand presence across multiple creators.

The Goal

Ulti Paris wanted to build authentic social proof by collaborating with influencers and UGC creators. They needed someone to handle sourcing the right creators, managing contracts, guiding the filming process, and ensuring all content stayed true to their brand.

  • Found and vetted the right creators

    I sourced influencers and UGC creators whose style, audience, and tone aligned perfectly with Ulti Paris’s brand — ensuring every collaboration felt natural and on-brand.

  • Handled negotiations and creator management

    I negotiated terms, managed contracts, and coordinated all communication, keeping the process smooth, professional, and always on schedule.

  • Provided clear filming guides for creators

    I created detailed shooting guidelines to guarantee every video matched the brand’s standards, messaging, and aesthetic direction.

  • Managed revisions and feedback loops

    I oversaw edits, coordinated revisions, and ensured every piece of content was refined into polished, ad-ready deliverables.

  • Delivered a full library of high-performing content

    I produced and delivered 50+ high-quality videos optimized for both paid ads and organic social media — giving Ulti Paris a strong, consistent visual presence.

The Results

50+ high-quality videos delivered, providing a full library for both paid and organic campaigns.

Collaborations with influencers and UGC creators built authentic social proof for the brand.

Content consistently reflected the brand’s style and messaging, strengthening credibility.

The project created a scalable system for ongoing content production and engagement

Why It Worked

The combination of careful creator selection and strong project management created scalable, sustainable content production.

Your brand deserves more than a feed.

Let’s make it a place people want to hang out, and come back to.

Let’s create together